# Marketing and advertising

Plan campaign variants, editable brand assets and video delivery around a clear creative brief.

## Begin with the creative brief

Collect approved brand assets, factual claims, target placements and the revision process. A campaign may require several sizes, headlines and visual variations, but those variations should share a controlled source of truth.

## Choose the right deliverable

[Product and advertising visuals](https://seedrouter.ai/solutions/product-visuals) focuses on accurate imagery and usable variants. [Editable brand assets](https://seedrouter.ai/solutions/editable-brand-assets) focuses on the ability to change wording, move a logo and hand a design to another person. [Video production](https://seedrouter.ai/solutions/video-production) focuses on accepted shots and the cost of delivering the edit.

These workflows can share imagery while retaining different review criteria. Treating every output as a flattened generated image makes ordinary campaign revisions expensive.

## Build a campaign record

Record the creative brief, placement, approved copy, original logo, generated asset and design-source file. Review the final layout at its actual display size. Check that cropped versions preserve the focal subject and that the intended product remains identifiable.

Keep revisions traceable: a changed headline should update the editable layout, while a changed product reference may require a new image. Record the reason so generation spend can be connected to actual creative decisions.

## Know what remains in the production tools

Design templates, fonts, media buying, campaign measurement and client approval are external to SeedRouter. Its APIs supply the model steps inside that process. A successful generation alone does not establish that an advertisement is ready to publish or that it will perform well.

Multilingual dubbing and standalone music are part of the audio planning scope and are not currently offered as SeedRouter audio APIs. For present workflows, use [image](https://seedrouter.ai/image-generation) and [video](https://seedrouter.ai/video-generation) capability guides and [current prices](https://seedrouter.ai/pricing).